The Rimrocked Blog

Hello and welcome to rimrocked. If you’re reading this you might be at least a little interested in what we’re doing. This being the first post, I’ll try to set the tone for what will follow in the coming months. Rimrocked comprises the efforts to date of Andrew Draper, Martin Senger and me, Amit Nandi. We are being supported by Guardian Mobility and it’s management team, but you can think of rimrocked as a separate entity. This will let me off the hook for the different tone of posts and the fact that we will be far more open about what we’re doing. What we’re creating, simply, is a place to share your adventures.

So a good place to start today is our mission statement. Thanks to Ben and Jerry of their eponymously named chain of happiness delivery, for their mission statement structure. I was on vacation and my family happened to be filling up on ice cream at their flagship Burlington, Vermont store when I saw the writing on the wall, so to speak. Their blend of a good product constantly improving coupled with a deep respect for its employees and the community that they’re a part of attracted me. Andrew and I had a common view of mission statements being, well, cheesy. A waste of time and energy. But when they’re sincere and talk of more than profitability I think they’re valuable. In this case we’ll try to use this as our compass, if you’ll pardon the unintended pun.

Over the last few years Guardian has done some remarkable things in partnership with people doing even more remarkable things. We have worked with the Canadian Search and Rescue community to create a personal tracking device to aid rescuers and recreational users alike. We have helped adventurers such as Anne Marte Pensgaard relay her cross-Greenland skiing adventure. We have tracked Yves Leblanc on his Guinness World Record Snowmobile trip, helping establish his record. We have watched Martin’s son Kim and his Frozen Five friends on his adventure across the Svalbard Glacier. And I could go on about Cain’s Quest, the Baja 1000 and balooning records, but you’ll just have to see these on rimrocked and discover these amazing feats of human perseverance, ingenuity and bravery for yourself.

In a sense, rimrocked is the realization of these connections that we have made with people doing interesting things and we have realized that there are thousands of people across the world wanting to share their experiences in a similar way. So today is my daughter’s first day of school and it feels like that for rimrocked too. We’re starting to make people aware of us, and we’ll be sharing our experiences on designing it, our partnerships with organizations and the experiences with our users.

We hope you enjoy the trip- please subscribe to this blog.